INDIANAPOLIS, IN (Jan. 31, 2017) – Petro-Canada Lubricants is pleased to announce a renewed partnership with Verizon IndyCar Series driver James Hinchcliffe as well as an increased relationship with Schmidt Peterson Motorsports.
After a successful 2016 partnership, this renewal will cover the entire 2017 IndyCar racing season and will see enhanced Petro-Canada Lubricants branding featured on James’ race car as well as additional Schmidt Peterson Motorsports team assets. The expanded placements will create more brand awareness for our marquee distributors, customers, and clients who are watching James compete each weekend.
“We are very excited to announce our renewed partnership with James and Schmidt Peterson Motorsports. His and the team’s performance throughout the last racing season clearly demonstrated our shared values – technology, innovation and dedication are the cornerstones of Petro-Canada Lubricants and perfectly align with their approach to racing,” said Howard McIntyre, vice president, lubricants, Suncor.
“Couple this with our shared Canadian roots and our partnership makes absolute sense. We look forward to seeing what 2017 brings for James, as well as the team, and we wish them the very best of luck on the track.”
Hinchcliffe is a native of Oakville, Ontario, Canada and is one of the most successful Canadian drivers in IndyCar competition.