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Professional Bull Riders
Bernard served previously as the CEO of Professional Bull Riders, serving from the organization’s foundation in 1995 to 2010. Bernard sold PBR in 2007 and stayed an additional 3 years, then opted out of his fourth year of his contract to become CEO of INDYCAR.
Pocono Raceway and IndyCar announce the return of the “Tricky Triangle” to the IndyCar schedule starting in 2013. This was Randy Bernard’s last public appearance as IndyCar’s CEO. He was terminated 27 days later.
Bernard assumed the role as IndyCar’s CEO in March 2010, replacing series founder Tony George. At the onset, he was vocal about increasing the sport’s visibility among general audiences, expanding the schedule to markets that are important to advertisers, and achieving a 50/50 split of oval and road course races. He planned a return for IndyCar to Las Vegas Motor Speedway for the 2011 season, only to have the race end in tragedy. He was able to secure a return to Fontana in 2012 and Pocono for 2013. Under Bernard’s tenure, the series also retired the name “Indy Racing League” and starting in 2011, it was re-branded under the name “IndyCar”. He also oversaw the ICONIC Project, which selected a new engine and chassis package for the 2012 season. It led to the return of Chevrolet and manufacturer competition to IndyCar. On October 28, 2012, the Indianapolis Motor Speedway board of directors announced that Bernard will be leaving as CEO of IndyCar.
National FFA Foundation
Bernard sat on the Sponsors Board for the National FFA Foundation in 2014. He was inducted into the National Cowboy & Western In 1994, Bernard produced one of the very first Professional Bull Riding tours, and it was such a success that the following year he was asked to be the CEO.
“That same time that PBR was wanting to make me CEO, the commissioner of the [Professional Rodeo Cowboys Association] wanted to bring me on board with them,” Bernard said. “Both companies are outstanding, and while it was a tough decision, I went with my gut feeling and what I felt was the best decision for me and the company.”
Bernard followed his instincts and took the CEO position with the PBR. His initial salary was $55,000, and the office at the time was the size of a walk-in closet with a folding chair and a card table.
After working without a staff for two years, the company grew from its humble beginnings to take up two floors in a downtown Colorado Springs building. PBR then moved to Pueblo, Colorado, when it was offered a substantial amount to relocate its headquarters.
After IndyCar, Bernard went on to work for RFD-TV, and the rest, as they say, is history. Bernard joined Rural Media Group as CEO in December 2012.
One evening after work, Bernard received a text message from his good friend, Garth Brooks, asking if he wanted to have dinner that night.
“I get this text from Garth asking about dinner, and before I know it his private jet is in Omaha to pick me up and take me to Tulsa to his house,” Bernard said. “Two days later and I am in the same clothes and still at his place in Tulsa. I flew back to Omaha and resigned as the CEO of RFD-TV and went to work for Garth.”
Bernard is now the CEO of GhostTunes.com, LLC in partnership with Brooks. GhostTunes is an online music store that was launched in 2014 and differs from other online music stores such as iTunes Store by allowing the individual labels to choose their selling format and prices.