A LEGENDARY NAME IN THE PERFORMANCE AFTERMARKET RECONNECTS TO ITS INDYCAR PAST WITH THE HELP OF A TALENTED DRIVER.

Reputations can cut both ways. On one hand, having a lengthy, successful history is proof that you can please your audience over the long haul. But on the other hand, it can also limit people’s impressions of you.

That’s the situation Isky Racing Cams of Gardena, California, recently found itself in. The company has a 73-year history that stretches back to the early days of hot rodding; and today, Isky still holds a strong reputation in drag racing.

But many modern-day car enthusiasts don’t know that the company also has a potent legacy in other motorsports, including successful 1960s–1980s efforts with IndyCar legends Jim Clark, Rick Mears, and Al and Bobby Unser. So Isky figured it needed a way to highlight this rich heritage and bring its brand to a wider audience. For that, it found a partner in Conor Daly, a charismatic young IndyCar driver sponsored primarily by the US Air Force.